KONICA MINOLTA are striving ahead in the channel as the number one choice of printer for the creative design industry by the launch of two inter-linking campaigns – Get Yourself Noticed and their new, user-friendly microsite www.mastersofcolour.co.uk.

Konica Minolta are taking a new strategy within the channel through the launch of their microsite www.mastersofcolour.com.   Website viewers will be able to click through easily into the Where To Buy section, enabling re-sellers to gain more coverage and inadvertently an increase in sales.  For the prospective consumers,  the microsite is a user-friendly portal for finding out all they need to know about Konica Minolta’s printers. 

Coinciding with the developments in their channel strategy, Konica Minolta are launching a series of end user campaigns.   Get Yourself Noticed in association with Marketing Week, ComputerArts and ComputerArts Projects is a competition to reveal the hidden talents of the graphic design industry, with the winner being launched into the media as the rising star of graphic design.   With the competition being run through Konica Minolta’s new microsite www.mastersofcolour.com, they have a solid summer campaign which is running alongside their Cool Offers promotion, where purchasers can receive either an iPod Touch or a three-year warranty on the extensive printer range.

Konica Minolta’s range of colour printers, particularly the outstanding colour A3s, are always a necessity to the creative design market and those who rely on quality and true colour for their businesses’ continued success.

As Mark Lloyd, IT Channel Director for Konica Minolta has commented: “Konica Minolta printers are essential to this market due to the fact that we manufacture the only printers that have the technology to produce absolute true colour.”

Sales of Konica Minolta’s latest A3+ printer magicolor® 8650DN has tripled it’s targets over Quarter One and Quarter Two so far, and is proving undeniably popular and an absolute necessity for the creative industries, where quality is an essential to the profitability of their business.

Both the A3+ magicolor® 7450 and 8650DN have won numerous awards including BLI, Macworld and Digital Arts over all other equivalent printer models from the other major players.

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